So JCPenny is denying any knowledge of what was going on because their firm was supposedly responsible for the Black Hat SEO tactics. To me that either makes you Dumb for knowing about it and letting it happen, or even Dumber for denying knowing about it, while your search results were obviously skyrocketing during the Holidays.
You would think someone at JCPenny would say, hey, why the heck are we selling out of carpets nationwide?
I think I would rather be accused of a being a Black-hatter and then acknowledging the error, rather than being part of a management team that has no idea what is going on with their sales numbers and why.
Monday, February 14, 2011
Is JCPenny Dumb or Dumber?
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